Social media marketing seems to be all about effectively dealing with data or information. Your focus should be on evaluating consumer data, assessing conversion rates, and even planning the most valuable content depending on your findings. We understand that the same rule applies to Instagram. Instagram is a phenomenally popular social media platform hence; it has loads of data that necessitates processing and meticulous interpretation. So that businesses can design their marketing stratagems accordingly. It is primarily the reason; most organizations are taking into account customer information while implementing their specific Instagram campaigns.
Instagram has been fast gaining traction over the last few years and has crossed a billion MAUs last year. It is now one of the most popular and acclaimed social media platforms globally. If statistics are to be believed, there are over 95 million unique and new posts on Instagram every day, and numerous users are in the habit of engaging with such Instagram posts on a regular basis as they like, comment and use hashtags daily. It is precisely where we see Big Data making a royal entry. As millions of posts are generated every day, it becomes practically impossible to keep monitoring tons of data. It is only because of the efficacy of cutting-edge technologies such as AI and Big Data that we are successfully keeping track of loads of data. You can now contact a reliable digital marketing agency to buy 10 Instagram followers if you are new to the platform to boost your overall follower count.
Today, businesses or brands are using big data and AI for deriving several actionable insights into customer behavior along with their purchasing habits. Moreover, Instagram has some unique benefits in comparison to other social media channels. Several Instagram users often are not in the habit of using too much Twitter or Facebook. Hence, Instagram proves pretty helpful in studying unique aspects such as optimization of marketing endeavors for particular audiences and demographics. A gigantic volume of data seems to be created via the continuous unfolding activity. However, Instagram has been effectively leveraging and managing big data with assistance from AI algorithms for gaining valuable insights. Let us explore how Instagram is effectively leveraging AI and Big Data in 2021.
Search Function & Explore Page
A tremendous emphasis is placed by Instagram on the search as well as the discovery of its content. Instagram boasts of a unique Search & Explore tab. Your business could prove to be successful on the platform by featuring in the Explore section or search results of Instagram. Brands can gain additional exposure and an opportunity to reach brand new users who might not have seen your content otherwise. Remember that the Instagram Explore Page seems to be the place where Instagram is used to curating content for its dedicated users. Each user will be having access to a different type of content on Instagram’s Explore Page. The Explore Page content is primarily dependent on the specific posts users are liking and the accounts or the people on Instagram they are following. Simply speaking, it is an enticing assortment of posts you might love to engage with as per Instagram.
With the effective use of trending info and tags, Instagrammers can easily identify pictures for a specific topic, activity, or event. Moreover, they can even discover places, restaurants, and experiences around the globe that seem to be trending. Thanks to tagging, and the search tools that assist Instagrammers in discovering fascinating things amidst millions of uploaded pictures.
So we find that AI-based tools could analyze effortlessly millions of Insta posts, recommending the specific content you are interested in. Instagram is best for analyzing trending tags and information, helping Instagrammers to quickly identify relevant posts relating to particular topics, activities, and even places.
Target Advertising
There is a definite value addition to whatever data Instagram gathers thanks to customer insights. By meticulously examining and evaluating engagement insights and search preferences from its users, this popular photo-sharing social media platform focuses on selling advertising to organizations who wish to connect with a specific customer profile and who seem to be interested in obtaining a specific marketing message. According to Forbes, as Instagram is owned by Facebook that boasts of over 1.8 billion users, Instagram enjoys a powerful and robust network of valuable analytics information for assisting target advertising depending on precisely what individuals like, the accounts that they interact with, and follow and precisely what are their savings. Hence, the big data gathered from this photo-sharing app is valuable since it provides several useful and valuable insights for brands and businesses.
Instagram keeps monitoring user engagement and search preferences, and the platform focuses on selling advertising to organizations that seem to be very much interested in a specific kind of audience. It proves to be an effective way of how organizations can consider reaching users who demonstrate an interest in a specific marketing message. Marketing experts believe that targeting is a crucial advantage of AI in email marketing, and most importantly, in social media or Instagram marketing.
Effective Elimination of Spam
Instagram is known to leverage Artificial Intelligence for eliminating spam. Instagram boasts of cutting-edge technology for detecting fake messages and eliminating those messages from Instagram accounts. This technology seems to work seamlessly with as many as nine languages currently. Some of the languages are Chinese, Russian, Arabic, and English of course, among others. We understand that spam detection takes place successfully because of DeepText and AI for reading text and determining its exact relevance or context. You may browse through IIgers for real Instagram likes and relevant comments.
Combating Offensive Content & Cyberbullying
Cyberbullying is a grave issue that you need to address promptly. As per statistics, every sixth teen user is a victim of what is called ‘cyberbullying’. Around 42 percent of cyberbullying cases occur on Instagram so, the authorities took a prompt decision to address this issue. Instagram has successfully come up with a fantastic offensive comment filter. We understand that Instagram offensive comment filter is pretty useful in identifying groups of Instagrammers that seem to be facing the risk of discrimination. In the event, the algorithm is successful in detecting specific patterns in repeated replies or offensive comments, Instagram will be getting notifications so that it can take appropriate actions.
Conclusion
With Instagram’s ever-growing acceptance and popularity, everyone seems to be interested in knowing the secret to its success. Its widespread acceptance and phenomenal popularity are because it manages and uses big data strategically. Instagram is a reputed organization that has been successful in leveraging the power and versatility of Big Data and AI. The outcomes speak volumes about the power propagated by these cutting-edge technologies.
