Media Advisory | Launch of the United Nations-JCDecaux Global Campaign for Road Safety

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Press briefing

Monday, 1 July 2024, 11:00 am EDT

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Road traffic crashes kill 1.19 million people in the world every year and are the leading cause of death for young people aged 5-29.

The UN General Assembly adopted a new resolution on road safety on 24 June 2024 urging Member States and relevant actors to accelerate and scale up efforts to implement the Global Plan of Action for Road Safety, make road safety a political priority and ensure its relevance in the broader sustainable development agenda.

To raise awareness and mobilize action to address this issue, the United Nations Secretary-General’s Special Envoy for Road Safety, Mr. Jean Todt, and JCDecaux are launching a new UN Global Campaign for Road Safety that will be rolled out in some 80 countries and a thousand cities over the next two years.

What:              Press briefing to launch the United Nations-JCDecaux Global Campaign for Road Safety

Who:

Mr. Jean Todt, UN Secretary General’s Special Envoy for Road Safety

Mr. Jean-Luc Decaux, President & Co-CEO at JCDecaux North America

Mr. Edward Mermelstein, New York City’s Commissioner for International Affairs 

When:             Monday, 1 July 2024, 11:00 am EDT

Venue: UN Press Briefing Room (S-237)

(Also broadcast live on UN WebTV) 

Other Events

The celebration of the launch of the campaign will continue in the afternoon of July 1, with the participation of the actor Jean Reno. 

3-4 PM: United Nations Bike Bus: a bicycle ride with children, an initiative of NYC Bike Bus, NYC bicycle Bus, KIDICAL Mass NYC, Manhattan Country School Bike Bus, with the support of NYC Department of Citywide Administrative Services (DCAS), UNDSS and UNICEF.

Venue: NYC street, Marshals and riders begin to gather at 1st Ave/38th St. at the corner of Freedom Plaza.

More information and registration here.

4-6.30 PM: Launch event of the campaign with Panel “safe & sustainable mobility in the city, from NYC to Marrakesh” (4-5.30 PM).This will be a discussion hosted by the International Peace Institute (IPI), with the support of Global Citizen.  There will also be the  live street-art performance on road safety from Street Art for Mankind artist Dragon76. Dragon76 will finalize the creation of an original piece of art that will be unveiled at the conclusion of the event. The French actor Jean Reno will join the event for a road safety statement.  It will be followed by a reception at 5.30 -6.30PM.

Venue: International Peace Institute

More information and registration here.

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More information on that campaign: https://www.streetsforlife-un.org/

Hashtag: ##MakeASafetySatement

Media contact

Stephanie Schumacher | Secretariat of the Secretary General’s Special Envoy for Road Safety | stephanie.schumacher@un.org


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